I will compare the quality and service of McDonald's and Burger King in my opinion mc has a better quality of their hamburgers because their menus are more recognized here in Guatemala and many people prefer these burgers also feels that the fries Mcdonald´s has better flavor than Burger King. I also believe that most people prefer a big mac for the wooper the Burger King. I think the service of Mcdonald´s is better because has service times at home while Burger King recently that has this service and something that also affects is that it still has few motorcycles to go out and spread the orders and those little details are losing customers and that is why many people prefer Mcdonald´s . Another advantage of Mcdonald´s is that it has other chips for customers such as mc potatoes while the burger king has no other chips more than common, another product which is the difference for example the mc flurry of oreo, who prefer to customers. In conclusion I feel mc beats in many aspects of products and services that have better burger king to compete and keep up mc in sales.